ASPCA

ASPCA stands for “The American Society for the Prevention of Cruelty to Animals”. It is a non-profit dedicated to animal rights and is mostly geared toward stopping animal cruelty. They advertise a lot and the majority of their ads are heavy-handed. No one wants to see an ASPCA commercial or print ad because it will exclusively feature sad and scared animals. The purpose of this campaign is to lighten the mood while still promoting the well-being of animals. The idea here is taking quotes from well-regarded animal rights philosophers and activists and creating their animal counterpart depicted in oil paint.