Vinyl Me, Please Ad Campaign

Vinyl Me, Please is an online record store. They’ve separated themselves from the competition by offering memberships to a record of the month club. Members pay a monthly subscription fee and in return receive VMP’s chosen record each month. They also receive a cocktail recipe to pair with the album as well other extras. They don’t advertise much. It’s mostly based on word-of-mouth. The purpose of this campaign is to spread their brand. Inspiration came from a line on their ‘About’ page: “An album becomes a part of you”. This campaign takes that line literally and is styled after medical illustrations and Web MD.