Hollister NorCal is offshoot of the Hollister SoCal brand. Hollister used to be one of the top clothing brands in the world back in the early 2010s, but it’s been on a steady decline lately. The general consensus among millennials is it’s snobby, snooty, and stuck up. The solution is to position Hollister NorCal as an outdoor brand and lose the stigma and flaws in Hollister SoCal.