Vinyl Me, Please is an online record store. They have separated themselves from the competition by setting up a record of the month club. Subscribers pay a monthly fee and receive an album the company considers to be an important inclusion in the modern vinyl collection. Along with record, VMP also sends cocktail recipes to pair with the music and a whole lot of extra things. They don’t do much advertising. They’re mostly spread through word of mouth. This ad campaign aims to stir interest for Vinyl Me, Please in music lovers.